Case Study PromotionalDale’s Pale Ale 15th Canniversary
We put brand loyality to the test.
Case Study ExperientialUS NAVY
How do you recruit tech grads for the most advanced branch of the US military? You speak to them in VR.
ExperientialALLSTATE SAFETY NET
In 2005, I was asked to join the Allstate team with a specific challenge in mind: create non-traditional ideas for their college football sponsorship. Given my background in building unconventional campaigns, the ask was clear—how could we help Allstate truly own the college football space in a unique way? As the team at LB Works merged back into Leo Burnett, I was tasked with putting some ideas together for this high-profile sponsorship, and the goal was to think beyond the usual advertising strategies.
In one of our many concepting sessions, amidst the larger discussion of how to make Allstate stand out, a small idea was tossed around: "Wouldn’t it be cool if we could paint the Allstate logo on the field goal safety nets? Like the hands were catching the field goal?" It wasn’t a big part of the presentation; it was just one of those throwaway thoughts, a little footnote in a bigger deck. But that single moment of thinking out loud set the stage for something much bigger than we could’ve imagined.
When the media team asked, “Could we actually do this?”, we knew we had something. With the help of Van Wagner, we figured out the logistics, and soon, the Allstate "Good Hands" logo was on safety nets across college stadiums, perfectly positioned to 'catch' each field goal. This became one of the most recognizable brand activations in sports. I’m humbled to have been part of making this idea a reality.
Sometimes, the most iconic work comes from the smallest spark of an idea. What began as a casual "what if" turned into a campaign that reshaped Allstate’s presence in college football, a humbling reminder that even the simplest thought can grow into something truly impactful.
Case Study Experiential XBOX
At Wunderman, we helped launch Forza 2 by bringing the iconic Horizon Festival to life, immersing fans in the thrill of the game. We elevated the experience by securing the Capital Cities Tour as the title sponsor, creating a seamless blend of music, culture, and racing. This strategic partnership helped drive deeper engagement, making the festival a must-attend event for both gamers and car enthusiasts.
Case Study ExperientialSTAPLES
Staples needed to stand out during the back-to-school season, but they only sold the less exciting parts of it—supplies like notebooks and pencils. Our solution was to give Staples a louder voice by partnering with Katy Perry and her empowering anthem "Roar," tapping into the energy and excitement of students. With Katy Perry, the daughter of school teachers, at the center, we transformed Staples from just a supply store into a brand that championed confidence and creativity for students heading back to school.
Experiential Case Study
OUTBACK
For Outback’s longest-standing sponsorship of the Outback Bowl, our challenge was to highlight two fan-favorite appetizers: Coconut Shrimp and the Bloomin' Onion. We turned this into a playful rivalry, letting fans rally behind their favorite appetizer, building anticipation for weeks leading up to the game. The campaign engaged customers across platforms, driving excitement and creating a fun connection between the beloved apps and the big bowl showdown.
Case StudyBosch Power Tools Gift Like A Pro - Lowe’s Holiday
In partnership with Lowe’s we helped Bosch breakthrough by empowering people to “Gift Like A Pro” In store we surprised an delighted people when we Gifted Like A Pro.
