Postioning & Packaging DesignALO YOGA
As Undisclosed Others I consulted with Alo Yoga founder Dan Harris, we set out to launch the brand’s first-ever Clean Beauty, Wellness, and Home line. I not only designed the entire packaging visual identity system but also positioned the line around a single, powerful differentiator—every product was centered on the superfruit Amla, known for its antioxidant properties and natural glow-enhancing benefits. Visually, we ensured that every image radiated a natural glow, bringing "The Glow System" to life and reinforcing the line’s focus on beauty and wellness.
Packaging & Promotional MerchBurger King
As the ECD at Wunderman Chicago, I worked closely with our talented design team, lending a guiding hand as we reimagined the packaging for the relaunch of Chicken Fries. Together, we created a bold, standout design that generated cultural buzz, leading to a Times Square pop-up store merch drop that caught the attention of fans and the industry alike. The success of the relaunch was so impactful that Burger King asked us to redesign all of their packaging, marking a pivotal shift for the brand.
Packaging Design Case StudyDale’s Pale Ale
To celebrate the irreverent founder of Dale’s we wanted to design a can that spoke to the 15 year journey and reconnect product back in culture of craft beer.
WebsiteARTHRIVING
Building on the game-changing success of Aleve's "Days" campaign, we pushed ourselves further by focusing on the superior relief Aleve provided and the feedback from focus groups about how it helped people reclaim their lives. We asked, "What if we help people live better on milder pain days without needing Aleve but still not stop living?" The result was Arthriving, a website concept ahead of its time, offering only curated products to help people enjoy their favorite parts of the day as pain-free as possible.
